We are at the midway point towards our 2020 sustainability goal date and are very pleased with the progress we have made. By the end of 2017 we had reduced our carbon intensity by 26.3% from our 2005 baseline, and surpassed our 2020 target ahead of schedule. As our brands continue to work on achieving the remaining goals, the sustainability team is actively defining our strategy and setting new goals for beyond 2020.
In 2017, we identified the initial components of our 2030 strategy in alignment with the United Nations Sustainable Development Goals (SDG). The SDGs consist of 17 specific goals that constitute the 2030 agenda for global sustainable development. These goals were adopted by world leaders, universally apply to all countries and are designed to mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
In our 2017 report we have identified the SDGs that correspond with our current 2020 sustainability goals. You will see these referenced throughout this report. In 2018, we will look further ahead and continue to define our sustainability strategy and the programs that will help us meet our 2030 goals.